Create with Magic
You may, or may not, know that I love to tinker with AV equipment. Making private mix tape recording, writing screenplays, filming my own silly videos.
Out of all the products and brands that I have worked with over the years. Two brands that brought me the most joy are Blackmagic Design and DJI, because their product are created with magic (examples: 1, 2, 3).
The same creative magic that happened at Apple, especially during Steve Jobs’ years.
When a product is created with magic, it makes the end users ask themselves “why haven’t anyone thought of this before?”.
Now, I want you to think about this for a moment.
What would you create/write/build in your daily life (at work or otherwise) that make people wonder:
- Why haven’t anyone thought of this before?
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